Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional production values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
Although unarguably there are more advertisements that are formatted to seem “homegrown”, I do not think it is a representation of a plummet or plateauing of technology. In fact, I think it is comparable to vintage inspired photographs and designs. Sepia toned images, filmed to look antique in a way are rather popular, not because technology can not expand past that, but because of its artistic style. I think this approach with TV shows and advertisements adds a personal element, a new technique of sorts. For example, “Paranormal Activity”, is filmed from a hand held video camera, giving viewers the perception of reality, as if they are getting an inside glimpse of a real home video footage. Just the way black and white adds a certain “classic” element, whether it be video or photographs, I believe that this increasingly popular “homegrown” approach adds a more casual and realistic aspect.
What social media sites do you find yourself using the most, and why? In your opinion why is Facebook so much more successful than MySpace, and do you think Facebook is "here to stay" for the long term.
As a true computer nerd, I have toyed with a plethora of social media sites. Long were the days of Myspace and AIM, now replaced with Facebook and Twitter. With so many sites readily available and constantly changing, it is truly difficult for any one site to be guaranteed longevity. However, in my personal opinion, Facebook seems the most promising. The phenomenon we have all grown obsessed with has more than 500 million active users; with 50% of these users logging on each day. Facebook is constantly changing with the times, offering its users personalized ads, mind numbing games, and a way to keep in touch without being together - all for free. Long were the days of growing apart - now with Facebook, people are closer than ever. Just last month my cousin’s wife was in labor, and I received constant updates via Facebook statuses each step of the way. My brother and I, 600 miles away, knew when the baby was born before my uncle who was sitting just a few feet away in the waiting room. It seems as if Facebook knows no boundaries - geographically, economically, and socially; but I suppose only time will tell.
Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?
With a rapidly increasingly popularity in the Social Media world, it only seems appropriate that transparency be such a pressing issue. I think that transparency is more important in the “online” world. Because these technologies, such as Twitter and blogs, are so new, also new are their repercussions. No one fully understand the magnitude of damage that could ensue through transparency in the Social Media world. Arguably, experts are now biased towards certain viewpoints because of the capital they are receiving to promote a particular viewpoint, as opposed to pursuing the best current solution. Transparency in the social world is permanently documented via the web, which can not be erased and not be argued. For example, sharing an
opinion in the “offline” world can be shared through basic word of mouth, with no trace. However, with social media everything someone says, thinks and then blogs is permanent record, holding more consequences.
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